[NEWS] BEAST Assert 'This Is My Life' With Latest Music Video Release Under Group's New Japanese Record Label

Beast proclaim "This Is My Life" with their fourth Japanese project single. "This Is My Life" was released through Beast's Japanese YouTube channel BEAST MUSIC OFFICIAL on June 22.

Beast is releasing a Japanese track each month in honor of launching their Japanese label. "This Is My Life" is the fourth release following "One," "Hands Up," and "Can't Wait to Love You."

The single features a smooth beat and a calm but upbeat sound. Like Beast's previous Japanese releases, the music video showcases the song's lyrics rather than the members. Lens flares, street lights, and a blurred nighttime city scape form the background as white lyrics float across the screen. Even without the members, the song comes to life through the simplicity of the lyrics paired with the beautiful backdrops.

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B2ST Music, Beast's Japanese label, is maintained primarily by the group members themselves along with other producers and songwriters. Rapper Junhyung, however, acts as the label's main producer. He also directs the label's musical sound. They are the first Korean group to launch a Japanese company run by their own members.

Beast will continue releasing a Japanese song per month through December of this year.

Check out the short lyric video below. To listen to the full song, fans can find the track on iTunes and Amazon music.

cr. kpopstarz